Twitter marketing offers an interactive way to reach a large audience with the tap of a button. Ice Cream Shops on Twitter can enjoy great engagement if they get some things right. Those who check off these requirements are able to successfully market themselves on Twitter.
It might seem like there’s a lot to know about marketing on Twitter, which is why we’re here to help. Read the article to gain tips that you can use right away to promote your ice cream shop. (side note: If you’re more active on Facebook, use these Facebook post Ideas for your Ice Cream Shop)
Follow This Checklist to Use Twitter for Marketing Your Ice Cream Shop
Follow the below-provided factors to make the best use of Twitter for your ice cream store.
1. Keep your ice cream shop profile updated
Keeping your profile picture and cover image up to date lets visitors know that you’re active on the platform. This includes making the wide cover photo on your profile reflect key holidays, celebrations, or other exciting news from the store.
Additionally, it helps to keep the bio updated with the latest from the business – new offers, discounts, limited-time offers, and so forth. This way, your Twitter profile will remain dynamic and engaging every time someone visits it.
Be sure you’re linking your website in your Twitter bio. (It’s one of the things we check for in our free 40-point website and social media evaluation for ice cream shops.)
2. Promote hashtags
Promoting hashtags can raise awareness and get people to talk about your business. Let’s say you decide to launch a new flavor of ice cream. Creating and promoting an appropriate hashtag can allow people to talk about it, building anticipation for the actual launch.
All this builds social momentum, getting more people to talk and spread their own word of mouth. Promoting hashtags is instrumental to marketing success on your Twitter account.
3. Leverage Twitter marketing trends
Twitter is a social platform. Like all social platforms, some conversations can take precedence over others at certain times. Therefore, it’s necessary to monitor Twitter trends closely to sense the social sentiments at a particular place and time. Trends give businesses good opportunities to capitalize.
Look out for popular trends that you can benefit from. You could perhaps even create a new flavor based on that trend. This can help you get noticed within a niche market. Writing appealing and relevant content to go with such a trend can present a golden opportunity for promoting your ice cream shop.
4. Post graphics and video of your ice cream shop
People are more likely to take an interest in tweets that feature photos and other attention-grabbing graphics. Keeping your tweets colorful is sure to prompt people to retweet, comment, and like them, which translates to increased engagement on your Twitter account.
Visual media can also include photos and videos from the establishment. An example could be photos showing some fun event in the store for, say, Mother’s Day. Tweets that feature such relatable and light-hearted are sure to get people to pause and read through the rest of the tweet.
5. Host contests and giveaways
Contests can help draw in engagement to your profile. For example, you could host a contest during the holiday season when people are most likely to be free. By qualifying those who participate for a giveaway, you encourage participation and engagement.
6. Tweet at peak hours
Understanding the usage patterns of your key demographic can be valuable. If people are known to be active at some time, say, at 7 PM on weekdays, it then helps to schedule your tweets a little earlier than 7 PM. This ensures that your tweets show up in time for when people are most likely to check their feeds.
Twitter analytics will give you pointers as to when the expected peak hours are. It’s worthwhile to note that peak hours will vary from place to place and from time to time. Scheduling your tweets ahead of this time is the easiest way to get this done. Scheduling also gets rid of the anxieties of watching the clock, constantly wondering if it would be a good time to send out a tweet.
7. Respond to tweets
It is important to respond timely to tweets mentioning your business or a promoted hashtag. This lets users know that you are sincere about your marketing efforts.
For example, if someone replies to your tweet that’s about the new flavor launch and says they wish they could be there to try it, you could reply by giving them directions. If they’re unable to make it there, you could reassure them that you will have many new exciting flavors in the future and that they wouldn’t be missing out.
8. Retweet others
Retweeting others is equally as important as responding to them as it lets people know that you value them. You could retweet reviews from previous customers. This gives potential customers a way to relate to the experience of being there in your store. If they see enough positive tweets, they might feel compelled to visit the store themselves to see what it’s all about.
Conclusion
Twitter is a versatile marketing platform for businesses. Its unique selling point is its hashtag feature. By capitalizing on trending hashtags or promoting your own, as we’d discussed, you can reach a significant target audience.
If you’re not sure where to get started with your Twitter strategy, we offer a free 40-point website and social media evaluation to let you know where you stand and what can be improved next to provide the best results.
Get your free 40-point review here!
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You might also be interested in Facebook Post Ideas for Ice Cream Shops
