The large user base of Facebook makes it a must-have component of your social media marketing strategy. Posting enticing content related to your ice cream shop can help people know about you. Also, customers who engage with the shop’s Facebook posts are reminded of their time spent there, not to mention their experiences. When they do so, it increases the chances of them revisiting the shop and, at the same time, boosting engagement on your Facebook page.
But what are engaging posts? If you have the exact question, browse through the following social media post ideas that can help increase customer engagement.
Top Facebook post ideas
Here are some of our top picks that you can use to promote your ice cream shop on Facebook:
1. Tap into the rich world of memes on Facebook
Bygone are the days when people would just read up a newspaper ad and rush to the local Walmart. Memes on social media websites have quickly become one of the prime ways by which young adults and teenagers communicate. They are often found sharing memes and relating to them more profoundly than to regular ads.
Using meme templates that are in trend can help attract new customers. Reddit’s r/memes is a good site to find memes that are starting to trend. The memes can be edited like other photos. You can use free and open-sourced photo editing software such as GIMP.
2. Share behind the scene photos or videos of ice cream shop
Posting relevant behind-the-scenes pictures can give followers a sneak peek into how the ice cream gets made, not to mention what goes into making them. This can be good for two reasons. One, it inspires confidence in the business. Two, it gives them a better understanding and appreciation for how ice creams get made.
Moreover, it also brings to certain light the values of the company and the employee culture. For example, cheerful and delighted employees at work can be a sign that the business has succeeded in creating a productive yet healthy work environment.
3. Showcase your ice cream shop menu
Putting the flavors of your menu out there allows fans to get an idea of what they can get from visiting the shop. It will help draw in customers who might have a liking for the flavors you showcase.
Additionally, it might entice prospective customers to try out flavors fresh to their senses. Most pragmatic consumers might prefer this to other forms of wishy-washy social media marketing, giving them honest ideas of what to expect.
4. Add teasers for new ice cream flavors
Teasing your followers with new products by leaving subtle hints or creating quests can also help build up the anticipation and excitement leading up to the actual in-store launch. People enjoy the emotional journey such posts can provide, leaving them guessing and surprised.
A quest on Facebook could involve telling followers that your store’s first photo ever uploaded holds the key to a new flavor of ice cream being introduced in time for Fall. This will create engagement from users navigating the content on your account.
5. Ask questions
Present your followers with engaging questions about your business. This could include asking your followers for their favorite topping on a certain flavor of ice cream. This will promote engagement while simultaneously enriching you with valuable insights into customer preferences.
6. Create polls related to ice cream
Facebook offers you the ability to create engaging polls same as Instagram. Polls are an exciting way of gathering customer insight and engagement. For instance, a poll on whether some two flavors of ice cream would go together would give followers something interesting to think about and discuss in the comments.
7. Post about ongoing ice cream offers
Keeping customers in the loop about any ongoing offers and discounts can keep customers coming back for more. This could include posting stories of ongoing discounts, offers, packages, and everything in between on your social media pages.
8. Host contests and giveaways
Contests have a way of bringing out people’s creative and fun spirit. Such posts are sure to bring engagement to the business’s Facebook page as the audience will share, comment, and participate in the contest.
Contests can be marked by giveaways. For example, announcing a contest asking followers to share their favorite ice cream moment by tagging the business so they can be considered for a giveaway. This will also serve as a form of passive advertising.
For the best impact, run a contest or giveaway and share it on all of your social media channels. Here are some Twitter Tips and some Instagram Story tips also!
9. Share customer reviews
Reviews from previous customers can help build confidence. This could include customers’ love in the form of a review or testimonial, video reactions to a new ice cream flavor being unveiled for the first time, or even re-posts from visiting customers.
Giving people a way to see customer reactions can allow new customers to relate to the business and the experience or services it can offer them.
10. Share your business values
Making your driving values and principles known to the world can instill trust in your customers. When people trade money, they want to feel like they’re standing behind the same causes as businesses. It gives them a way to know what causes they’d be benefitting by purchasing your ice cream. Customers would perhaps even be interested in paying a premium amount in such a case.
Conclusion
Engagement is central to social media marketing success. Tailoring content that not only serves to disseminate knowledge but also creates engagement can work on multiple levels to improve sales. Therefore, tick mark all the factors discussed above to maintain and increase engagement.
With so many options, it’s easy to get confused about where to start. We’ve created a free 40-point website and social media review that will let you know what’s working and where to focus next. Get your free 40-point review!
You might also be interested in Twitter post ideas or Instagram Story Post Ideas
