Your ice cream shop Instagram stories could be exactly what you need to create a buzz around your business. Wonder why? Well, Instagram is the most popular social media platform if you want to increase your brand’s reach. The potential to go viral on this platform is enormous. And one of the features that make Instagram so great for shops is ‘Stories’.
You have come to the perfect article if you’re looking for some fantastic content ideas for ice cream shop Instagram stories. From product promotion to customer testimonials, we have got you covered! So, what are you waiting for? Start scrolling down and get inspired by the creative Instagram story ideas.
Captivating Ideas for Ice Cream Shop Instagram Stories
Here are our top content ideas for your next engaging Instagram Stories:
1. Behind the Scenes
Putting behind the scenes on your Instagram feed is not the only option you get, you can share the same on your own Instagram stories. When you post an Instagram story revealing what goes behind the scenes in making mouth-watering ice cream, you give your customers a chance to connect with your brand on a deeper level.
This type of content is also great for humanizing your brand. The viewers will get tempted to lick a scoop of ice cream while you show them the process of how it is being made in your shop.
2. Promotion of New Flavors
You can use Instagram stories to give a sneak peek of your latest product launch. This will create a feeling of urgency and FOMO (fear of missing out) among your customers and prompt them to take action. For example, you can post a video of your team taste-testing the new ice cream flavor before it hits the shelves.
3. Polls and Quizzes
Polls and quizzes are the most used elements of the Instagram app used by millions to share day-to-day lives. So, you can also set up an Instagram story game to get some customer insights.
For example, you can do a quick poll in your Instagram story asking people which flavor they are most excited about. This will give you a deep understanding of what your customers want and make them feel like their opinion matters to you.
4. Customer Testimonials and Reviews
If you want to show off your satisfied customers, video testimonials are the way to go! You can post a video or photo of a customer enjoying your ice cream with a quick review on your IG stories.
You can also add snippets of the customers enjoying their ice cream. Tagging the people in your Instagram stories as well as feed posts would be beneficial on a different level, as they’ll feel special being featured on your page. This will make your current consumers happy and attract new ones.
5. Launch Special Discounts Through Instagram Stories
Who doesn’t love a good discount? You can use your IG Stories to let your followers know about any special deals or offers that you are running. This is an impeccable way to increase sales and also promote customer loyalty. Moreover, special occasions or festivals like Father’s Day, Women’s Day, Easter, 4th of July, etc. are the perfect time to create content related to such offers.
6. Countdowns for Introducing New Ice Creams
If you long to create a sense of anticipation for your new product launch, then countdowns in the Instagram stories are a great way! You can post daily or weekly countdowns till the day your unique ice cream flavor hits the shelves. This will get your customers excited about the new flavor and make them feel like they are part of the journey. The same can be used to unveil any upcoming event on your insta stories.
7. Host a Q&A Session to Answer Customer Questions
You can use Instagram stories to answer many frequently asked questions by your customers. This is a great way to provide them with the information they need and build trust. You can also plan a Q&A session where you can answer questions about your brand, product, your success story, or anything else.
8. Share Fun Facts About Ice Cream and the History of Your Shop
If you want to engage Instagram users and make them laugh, you can share some fun facts about ice cream. For example, did you know that the first ice cream sundae was created in 1892? Or that it takes approximately 50 licks to finish a scoop of ice cream?
You can also share some exciting and lesser-known facts about your ice cream shop in insta stories:
- How it was started?
- What was the inspiration behind it?
- Fun stories about your customers
- What does it take to get the shop ready to open?
- Which new flavors have you tried in the past, and which are you considering adding back to the menu?
- Use the poll option to have people guess in which year you opened
9. Collaborate With Other Brands or Influencers
If you want your ice creams to reach a wider audience, you can collaborate with other brands or influencers’ Instagram account. This is an exceptionally fun way to promote your brand and also get some exposure, especially if you’re just starting out on Instagram, or want to be more intentional with your strategy there. (Collaborations like this work well if you’re looking for Facebook post ideas or Twitter post ideas too!)
You can collaborate with events in your city or town or even with brands unrelated to your industry. For example, you can collaborate with a Chinese food chain to give away a free scoop of ice cream with every purchase. You can even use the Instagram story takeovers to have someone well known in your city be like a ‘host’ at your ice cream shop on instagram.
Wrapping Up
Now that you have read our list of content ideas for your next ice cream shop Instagram stories, get creative and start posting! Remember, the key to a successful Instagram marketing strategy is to be consistent and post engaging content that will engage your followers.
BONUS IDEA: Create an “Instagram Worthy” visual presentation with your ice cream menu items.
Check out the ice cream photos that are most often shared on Instagram. The ones with the most likes or comments are the WOW pictures – not a scoop in a blank cup with a napkin, but a donut on top of a scoop, or an odd-shaped waffle cone, or a sundae in a sand pail.
Create a few specialty menu items that make people think “I want my friends to see this” and you’ll have people sharing about your ice cream shop on their own social media channels every time they order. Of course, when they tag you in their photo, be sure to share it to your Instagram stories.
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If you’re not sure where to get started with your Instagram stories (or other social media channels), we offer a free 40-point inspection of your current website and social media strategy with ideas on where to focus efforts next. Get your free 40-point inspection!
