Instagram is one of the most highly used social media platforms in today’s world. So, it comes naturally that if you want to promote your shop to ice cream lovers and scale up your sales, you too need a solid Instagram presence. In this article, find out the most influencing ice cream shops’ accounts and how they stay at the top of the game.
Examples of Ice Cream Shops on Instagram
Here is a list of some of the most famous ice cream shops around the world that have fabulous Instagram feed:
1. Millie’s Homemade Ice Cream
This aesthetically pleasing ice cream shop’s Instagram page has 29k followers. There are two things that make Millie different:
Giveaways
Who doesn’t love a free treat? Giveaways are a fantastic way to stay connected with your customers and grow your Instagram following. Generally, a giveaway has a few steps:
- Follow the account
- Like a few pictures
- Tag friends in the comments
- Then there will be a lucky draw, and the winners are announced on specific days
This is an easy way for customers to learn about your soft-serve vanilla ice cream, ice cream desserts, etc. while becoming your followers.
Assorted highlights
Instagram stories are a great source of promoting your ice cream or announcing something exciting. But don’t forget that they don’t stay more than 24 hours. This is where highlights come into play.
By categorizing the highlights into different categories like flavors, other shop locations, stock items, available toppings, etc., they make it easier for the followers to know what services they are offering. Also, it is an excellent way to keep your followers updated without spamming their feeds.
2. Ilovethestil
With 15.8k followers, this cream shop’s Instagram account follows these simple strategies:
They keep you updated
It is an excellent practice to keep your sweet tooth followers updated on the addition of new types of flavors to the menu. They also post the recipes or how the chefs came up with exciting new flavors. Posts like these give the followers an insight into the hard work that goes into making each scoop of ice cream perfect.
Engaging content for ice cream lovers
First of all, everyone loves a business where the employees are appreciated for their creativity and hard work. This is what this Instagram account religiously follows. They have several posts appreciating their employees.
Secondly, they post cool and diverse content. For example, they have several reels, posts, and IGTV content. When you utilize all the options given by Instagram equally, its algorithm finds your profile interesting and promotes it automatically.
3. Crank And Boom
Crank and boom ice cream has a whopping 28k followers. These are the things that make them special
Promoting their posts on stories
They make the most use of Instagram’s story feature. Whenever they post something on their feed, they also share it in their stories and ask people to save it. This way, more people get to see their posts and eventually become interested in following them. Also, they add the link that leads to the post so that people can easily access it.
Simple purple theme
Aesthetics play an important role in promoting your business on Instagram. When you’ll head to this ice cream shop’s account you’ll see how they’ve kept an elementary theme with the color purple.
Now whenever someone sees a similar purple post on their feed, they will immediately know it’s from the Crank and Boom ice cream. This helps in maintaining their brand identity and makes their posts easily recognizable.
Appreciation post for employees
By posting appreciation posts for their employees, they are not only promoting a healthy work environment but also taking transparency of their business to a whole new level. This makes people feel good about supporting such a business. The more people support, the more will be social media reach.
Announce different events regularly
This is another great way to keep your followers updated and engaged. By posting about different events regularly, they are more likely to remember your business. In this busy life, a subtle and regular reminder of events makes them more memorable. If anyone is around in the area during an event, they will surely pay a visit.
4. Iceandvice
Iceandvice is acing the game of Instagram with 83k followers. Here are some tips from their Instagram account:
Captions with CTAs
The captions of their posts are always very engaging and have a call to action. This encourages people actually to read the caption and not just skip through it. For example, ‘Only two days left,’ ‘Last call, or ‘Hurry up.’ Such CTAs create a sense of urgency and link it with customers’ moods which can let people act on it.
Crisp bio
You may have heard that a bio is a significant part of an Instagram profile. Well, it’s correct, it defines your ice cream business. This is why ice and vice have used accurate emojis and crucial information like delivery partners and different outlets.
By having a great bio, people can get all the information they need without having to explore your profile further.
Stunning grid and pictures
This is an ice cream business we are talking about, so the photo has to be creative and must look good. They definitely don’t disappoint in this department as all their posts have top-quality ice cream pictures with a black background. This not only matches their brand logo but also makes the colors pop and eye-catching.
Get counted among the best ice cream shops on Instagram
Instagram is a big platform and should be taken seriously to grow your business. Just be consistent with your posts, provide value to your customers and make sure to follow these tips to get ahead of the competition. Soon, you can also become one of the top ice cream shops on Instagram.
You might also be interested in these Instagram Story Ideas for Ice Cream Shops
